LVMH Set To Launch A Multi-Brand Online Store, 24 Sèvres in June!


The world’s biggest luxury goods group, LVMH is set to introduce a multi-brand e-commerce site on June 6 with the name, “24 Sèvres“, which will feature more than 150 brands including their own portfolios such as Louis Vuitton, Dior, and Fendi.

24 Sèvres” was named after the Rue de Sevres location of the exclusive Parisian department store Le Bon Marche. The online shopping site will not only feature fashion goods but cosmetics and also luggage within the Group’s umbrella as well as from outside.

Notable brands like Prada, Gucci, Valentino, Maison Margiela, as well  Kitsune and APC will be sold on “24 Sèvres“.

The new site will be LVMH’S biggest digital initiative since hiring former Apple Music executive, Ian Rogers in 2015. He is now the Group’s Chief Digital Officer, who crafts digital strategies and capitalise on the luxury sector’s online sales expansion.

“The idea is to be attractive with unique products, not necessarily have a huge offering,” said Rogers to Reuters.

He added that this e-commerce website will give international clients “very Parisian choices” in the selection of exclusive products.

The site will be made available to 70 countries on June 6.

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