Talking about individuality, if you have yet to find out your personal sense of style, then it’s time for you to keep a lookout for this year’s Kuala Lumpur Fashion Week that will be taking place in Pavilion Kuala Lumpur. This will be the sixth edition of this anticipated annual event that was launched back in 2013.

The main concept and idea of this event was for everyone to witness the creativity and amazing ideas of Malaysian designers. If you’re already thinking how different this year’s fashion show can be compared to the previous years, then think again because the aim of this year’s show will focus on how everyone can look into sustainability and ethical fashion.

All the efforts that have been put together by different designers in their labels have finally kicked off as they will be proudly showing off their designs during this time. In line with the global call for fashion brands to up their game and think about the environment, this will be our chance to see the effort that our local designers have put in to support sustainability and work towards a more ethical way of life via the designs that they will showcase.

Here are more things that you can look forward to seeing and experiencing at KLFW this year:

  1. #IGOTStyle: Don’t be surprised if you see everyone parading around in Pavilion Kuala Lumpur with this hashtag as it is this year’s official hashtag for KLFW. The concept behind it is to create awareness of sustainability and promote the use of old items that most of us tend to overlook normally.
  1. The showcase of local brands which we can all benefit from: Get ready and let your mind be blown away with the amazing collection of outfits from local brands and designers who have partnered with supporting brands such as Projek Jahat, Sean & Sheila and Batik Kelantan on the
  1. Mimpikita celebrates its 10th birthday: Founded by sisters Nurul, Amirah and Fatimah Zulkifli, this brand has come a long way and 2018 will mark a milestone as it will be its 10th anniversary. In line with this, the brand will be opening the show on the first night with #IGOTStyle at KLFW.
  2. Find out the latest: Even if you’re busy at work, all you need to do is log on to to find out the latest buzz from the fashion industry. Here’s where you’ll be able to get the 101 on the latest trends, designs and everything that’s happening in the fashion world especially within Malaysia during this period. There’ll also be articles on beauty, food, travel, lifestyle and much more in this online magazine and you can start to expect something starting from this month!

The Founder – Andrew Tan

With 35 years of experience in the fashion industry, Andrew was recently invited to Buckingham Palace for the Commonwealth Fashion Exchange, where he met HRH Duchess of Cambridge and HRH the Countess of Wessex. From this meeting, both parties secured talents from 53 different Commonwealth countries to showcase the power of their individual artisan fashion skills that helped to build networks, trade links and highlight the importance of sustainability.

In conjunction with KLFW 2018, a winner with the most creative answer highlighting why they should win the designer piece and KLFW tickets will walk away with a dress by local designer brand AJANE worth RM1,790 and 2 tickets to KLFW 2018.


Step 1
Follow us on Instagram @femalemag.

Step 2
Repost this picture on Instagram and tell us why you should win the outfit by AJANE and 2 tickets to KLFW 2018. Don’t forget to include in the hashtags #FEMALExKLFW2018 and #IGotStyle.

Step 3
Remember to set your account to public!

Open to all residents of Malaysia. Contest ends on 31st July 2018.
Terms and conditions apply.