Armed with a degree in fashion design from the Surrey Institute of Art in London, Nurita Harith came back to Kuala Lumpur in 2006 to start her own fashion business.
But before embarking on the venture, she decided to get a grasp of the local fashion scene by taking part in reality TV show Project Runway and a few competitions organised by MODA (Malaysian Official Designer’s Association). She also worked as a stylist at a society magazine for over a year prior to opening her boutique in 2008.
“Starting off my business with my own money was the biggest challenge. I didn’t want to be controlled by an investor cos they may have the money to pump into my business, but they wouldn’t necessarily understand what fashion means. It really depends on your luck; at times, you make money after two years, at times, after seven – no one can tell. That’s why I started my brand with my own capital,” she says.
Even after five years in the business, Nurita was still trying to convince clients to come to her shop and staying afl oat with whatever amount of money that she made. “There was a time when I couldn’t even pay rent for 10 months! I almost felt like quitting, but I gave it one more shot and managed to get the funds to pay off the rent. After that, I pushed myself a little more and went ahead to hire staff because in a business, you can’t grow if you don’t expand,” she says.
This year marks Nurita’s 11th year as a designer and says that it’s her passion and perseverance that have made her last this long in the tough world of fashion. Well-known for romantic and feminine designs and bridalwear, Nurita’s latest collection was presented at the recent Kuala Lumpur Fashion Week 2019 and she’ll also be coming up with a new collection come January.
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