#MYSUPERFEMALE: 3 Things You Should Know About Careen Tan, Founder of The White Atelier

On Careen: Padded Shoulder Dress and Belt, Brian KhooHeadpiece, Bremen Wong Millinery


The idea to start up her own business came about years ago when she found it hard to find a bridal gown for herself:

“Back in the day, I was very petite, and I was looking for something simple like a laced mermaid gown that would fit well. But everything was OTT and the service that I received from most places was not up to my expectation.”

But she didn’t come from a designing background. So how did she know what to do?

“I texted all my friends, told them that I was about to start my own boutique and asked them to answer an online survey to find out what people would like to expect from this. Then an old friend who got to know about it approached and introduced me to those who were already in the industry and were willing to give me a hand to make this dream of starting up my own bridal boutique come true.”

How did she make her business grow to this extent and what are her hopes for the future?

“There was a lot of self-learning involved and since I’m not good in sewing, I got experienced people on board to handle that part while I designed and did the consultations. There’s a lot of pressure on us to get everything right because weddings are once in a lifetime. But with that said, at the moment, The White Atelier only customises bridal gowns and shoes. For the gowns, we have brides who fly in from Australia, Singapore and Brunei for an appointment and fittings, but for shoes, the girls just need to chat with me via WhatsApp and once the shoes are ready, we’ll ship them over. Our vision for the near future is to expand to other markets and our long-term mission is to be recognised as one of the top bridal gown and shoemakers in the market.”

For the full story, grab a copy of our August 2018 issue from your nearest news stand or digital version on www.magzter.com.

Credits: Photography Raisa Azzam Styling Amalina Anuar Assisted by Rachel Dulis Art Direction Stephanie Liaw Makeup Ling Chong Hair Ckay Liow

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