Ever since she was young, Dianna Yong had the rare opportunity of learning about other cultures as her parents moved from one country to another. “My dad worked in oil and gas so we’ve lived in a few countries in Southeast Asia and then Perth, Australia. Later, I went to Los Angeles to pursue my studies in Merchandise Marketing and Business Management at the Fashion Institute of Design and Merchandising,” she says.
Upon graduating, Dianna returned to Kuala Lumpur in 2017 to establish Sayang, a fashion brand built on the idea of quality and sustainability.
“I understand sustainable fashion is at its growing stage in Malaysia but I decided to go ahead and take the lead to help people turn their awareness into action. I won’t say we are sustainable but we are mindful,” she explains. Dianna says that Sayang recruits talents and experts within the domestic garment industry and it collaborates with tailors who are transparent in the way they produce their garments.
Eco-friendly materials such as cotton, linen and cupro are used to make Sayang’s ready-to-wear pieces comprising jumpsuits, slip dresses and T-shirts, among others. “We are mindful at every step of the entire process. Even our labels and hang tags are made from post-consumer waste and printed using eco-friendly soy ink,” she shares.
Despite having a limited number of staff working with her, Dianna still managed to come up with her Spring/Summer 2019 collection, each packaged in a reusable mesh bag, in June this year. Ultimately, she wants her customers to not only look good in Sayang but feel happy about their purchases as they are minimising the amount of artificial fibres/non-biodegradable fibres brought into their homes.
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