The Secret Life Of Flowers with ERDEM x H&M

“Always Spring.”

We’re one week away till the anticipated release of the long awaited collection. With the latest campaign film directed by visionary film maker, Baz Luhrmann who directed big time movies such as Romeo + Juliet, Moulin Rouge and Great Gatsby. We really can’t contain our excitement anymore to always “feel like it’s spring” on our end. The film itself feels like a private world filled with Erdem’s personal accent to his collection.

“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.

Starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall – the passion and drama created from this dynamic trio was shown beautifully on how magnetic their love triangle was for each other. Also joined by acclaimed actress Harriet Walter, as well as supermodels Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. Throughout the film, Baz used none other than, ERDEM x H&M pieces from the collection to create a much more personal narrative to define each characters mood of friendship and love.

We’re absolutely loving the majestic Erdem feel of this whole campaign and counting down the days in our heads till we get our hands on the pieces ourselves. What are your thoughts on the collection so far?

The ERDEM x H&M collection will be available in H&M Lot 10 and Avenue K, as well as on, from November 2.

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