A release in three acts.
Heads up, fantasy fans! Or perhaps it would be safer to say keep your heads close. Pomelo‘s Fall Collection ‘19 has dropped and it’s inspired by none other than Lewis Carroll’s classic novel, Alice In Wonderland!
Combining elements of fantasy and fashion, the collection will be released in three parts, starting with Act 1: Worlds Away on August 28, 2019, followed by the next two acts later in September and we’ve got a sneak peek!
The inspiration behind all three acts is clear– the off-beat tone of Lewis Carroll’s novel shines in each of the collection’s immaculate pieces. To add to the whimsy, the collection is also accompanied by a dreamy campaign that captures the surreal imagery and quirks of Alice In Wonderland, starring our cover girl, Yuka Mannami!
As for the collection itself, there’s a rich variety of styles crafted by Pomelo’s in-house designers– from simple one-piece silhouettes to more complex pleated pieces, sharp blazers, sweetly-detailed accessories and more. Taking a starring role are the motifs you’d expect from a Wonderland-inspired collection: bunnies, floral, ruffles as well as some of 2019’s main trends: romantic prairie dresses, hybrid animal prints, and patchwork florals. For now, anyway.
The first act, Act 1: Worlds Away (which you can browse online now) focuses on seasonal florals and feminine ruffles. But come September, in Act 2: Tomorrow’s Feast, you can expect a more modern approach consisting of athleisure pieces and tailored suits for the soft power aesthetic. Finally, Act 3: Rise & Fall, will close with a lineup of ‘70s disco-themed pieces, complete with sequins and loud animal prints.
And that’s not all, Pomelo’s cosmetics line, BEET, will be introducing 7 new products to complement the collection so keep your eyes peeled!.
Pomelo’s Fall Collection ‘19 is now available online, in-store, and on the Pomelo iOS and Android apps.