The second chapter of the #AmoFerragamo shoe collection campaign featuring South Korean starlet, Lee Sung Kyung is out!
The South Korean darling showed of her unique and youthful charm in her ‘Shoe Me’ chapter for the #AmoFerragamo campaign by Salvatore Ferragamo. Sung Kyung brings her A game as she challenge herself in three mini Ferragamo challenge – “How Many Shoes Can You Handle?”, “How many shoes can you change in 30 seconds?”, and “How many shoes can you change while answering the phone?”.
Find out if she passes the tests below:
How Many Shoes Can You Handle?
How many shoes can you change while answering the phone?
How many shoes can you change in 30 seconds?
The campaign for the brand’s Pre-Fall and Fall-Winter 2017 women’s shoe collection was captured in a multi-sensory digital series, featuring international it-girls along side Lee Sun Kyung, like Nicole Warne, Julia Restoin Roitfeld and many more. Each of them will have their own chapters – “Shoe La La”, “Shoe It”, “Shoe Me”, “Alphabet Yourself”, “How To”, and “Dance, Dance, Dance”.
This collection is the first installment by Paul Andrew, the new creative director for Salvatore Ferragamo. With the Salvatore Ferragamo DNA in mind, Paul was inspired by the modern woman.
Paul Andrew states: “My concept for the collection was simply to highlight the fundamentals that made Salvatore such a profound and groundbreaking presence in his field and to express those values through designs that are relevant to a new generation of strong, discerning women”.
You will see iconic designs reinvented in more modern silhouettes and finish such as the ‘F’ wedge now comes in velvets and suedes and the reborn ‘Flower Heels’ inspired by the original Ferragamo collection. Huge array of rainbow colours are displayed across the collection including Salvatore’s signature hues – black and gold.