The classic Swedish backpack brand is back with a new range – and here’s how you can win one of your very own!
You’ve definitely seen this timeless, versatile backpack at least once in your lifetime, or you might already own one. Originally designed in 1978 by esteemed Swedish brand Fjällräven (whose founder Åke Nordin was a keen outdoor sportsman who sought to design more comfortable, structured and ergonomic bags and active-wear), the Kånken backpack features a distinctive square shape with smooth zippers, fabric that can withstand wear and tear and large compartments that can hold almost everything! The bag was intended for schoolchildren, as its ample storage space can fit in several books and its design encourages straighter backs, but now it’s used by practically everyone for multiple purposes. I would know- my own Kånken has seen me through my university days, trips around the world, hikes and even casual outings!
Over the years, the Kånken has been given new design updates, such as the dual block colour versions, and has grown to include several varieties like the Mini, Laptop and Big versions. Last year, the special edition Re-Kånken was introduced; it’s made entirely from recycled bottles spun into polyester and dyed using a special SpinDye technique which reduces the use of chemicals, water and energy during the process. This year, say hello to the patterned-strap Kånkens, which are part of the Fjällräven Colours Fall/Winter 2017 collection. There are five new designs featuring striped, checked and Aztec-inspired patterns. I’m especially loving the adorable pastel block print!
So here’s where it gets really interesting for all you creative souls: the brand has come up with a new contest called #patternyourkanken to commemorate these new bag strap designs! The contest will run from 15th July to 15th August 2017 and is open to anyone residing within Southeast Asia, but only one winner will be selected from the entire region; the announcement will be made on 25th August at 3pm. The winner will get to pick one out of the five new backpack designs for keeps!
Here are the (really simple) rules on how to enter:
- Download the Kånken backpack template here and print out in A4 size.
- Cut out the dotted lines as shown on the template.
- Lay or hold up your template against any background of your choice- try to be original! Have a look at the examples below for inspo.
- Post your pic on Instagram with the hashtags #patternyourkankenSEA and #patternyourkankenID, alongside a short caption detailing why you’ve chosen this particular design. Remember to make your profile public so your design can be seen and officially entered into the competition!
And that’s it! Check out these designs below to get the ball rolling, but with the rich culture we have brewing right here in Malaysia, you shouldn’t have a problem finding something cool and creative. Good luck!
The bags will also be available for SG$129 (approx RM402) at Actually stores.