Jessica Jung Is Launching Limited Edition Bags On Zalora Tomorrow!

Jessica Jung, Korean-American singer, songwriter, actress, model, fashion designer and businesswoman makes us want to splurge on a new bag with her limited edition BLANC & ECLARE ‘Poppy’ bags! With its cute cylinder bucket silhouette and pastel colourways, it’s hard not to give this bag a second look.

As the name suggests, the collection is inspired by the beautiful colours of the Poppy flower fields. The faux leather bucket bag comes in six different shades with three pastel hues – white, pink and lilac; and three neutral shades – black, brown and nude. For versatility, you can opt to wear this bag two ways as it has a top handle as well as a long strap.

The Poppy pays tribute to Jessica’s design philosophy which is timeless yet current; understated yet unique. She believes in designs that are both modern and versatile, giving you just the right amount of unexpected elements to make it relevant and interesting.

Collaborating with Zalora, this marks Jessica’s first collaboration with a Southeast Asian-based online fashion retailer and the first bag from BLANC & ECLARE.

“I’ve always believed in the power of social media and technology to bring fashion closer to everyone,” said Jessica on her partnership with Zalora.

“Zalora has transformed how people shop fashion in their part of the world, and we at BLANC & ECLARE are fortunate to have the opportunity to reach consumers and fans across the region and offer
them a beautiful and practical bag collection through Zalora. I am excited to share a piece of my design with more people and give them a fashionable bag that will be accessible to everyone.”

Jessica was seen sporting Poppy in some of her recent Instagram post which showcased the bags ability to function for any occasion.

Photography: @jessica_syj

Poppy will be exclusively available on all Zalora websites and app across Singapore, Malaysia, Brunei, Taiwan, Indonesia, Philippines, Hong Kong and Macau starting tomorrow 26th October 2018 at 4 pm. The bags will retail at RM329.

Watch the campaign video below.

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