Gucci Spring/Summer 2017 Campaign, Out Now!

The brand’s advertising campaign for S/S’17, titled Wild Days and Nights in Rome is the epitome of eclectic.

Shot by renowned fashion photographer, Glen Lutchford, Gucci goes back to its roots this season by roaming the streets of Rome. Featuring a collective of eccentric characters, the campaign is all about celebrating the peculiar, the surreal and the bizarre. From chilling at home with your pet tiger and lion (because, no big deal) to feasting at a burger joint in elaborate gowns and partying it up at Trevi Fountain, we can only wish we were half as cool as the Gucci gang!

Feast your eyes on more pictures from the campaign below:


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