FEMALE Talks To: Jasmine Chong On Establishing Her Eponymous Label And Participating in Amazon Prime Video’s Making the Cut

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As a tribute to sculptural designs and quiet luxury, Jasmine Chong’s fashion pieces are a reflection of an aspirational version of herself. The Malaysian-Indonesian designer found inspiration since a young age when she followed her mum to fabric stores around Kuala Lumpur and watching her working on the iconic 1950s Singer sewing machine. She took a leap of faith to pursue fashion design at Chicago which led to where she stands today.

Jasmine launched her eponymous label in New York Fashion Week back in February 2016. All the pieces were entirely designed and made in New York’s Garment District. But instead of striking colours and loud textures, her womenswear pieces are the epitome of soft elegance as they marry the romance of rich detailing with the functionality of Ready-To-Wear. Over the years, Jasmine is best known for weaving rich and personal stories through a play of various colours, silhouettes, textures and forms. In essence, each garment displays an unapologetic commitment to celebrating the female form in all sizes.

Prior to debuting her fashion label, Jasmine interned at brands like Anna Sui and Marchesa, and worked as a design assistant at Tory Burch – all of which helped her gain valuable experience in setting her foot in the fashion industry. She recently unveiled her Fall/ Winter 2020 collection ‘Celestia’ during New York Fashion Week in early February this year. And now, she is set to appear in Amazon Prime Video’s new fashion competition series Making the Cut.

The show will feature Heidi Klum and Tim Gunn, as well as an assembly of superstars on the judging panel including Naomi Campbell and Chiara Ferragni. It will follow 12 designers from all over the world as they battle each other out for an opportunity to create an exclusive line for Amazon Fashion and win US$1 million to be invested in his/her brand.

Ahead of the show’s premiere on 27th March, we had a chance to speak with Jasmine about her latest collection, fashion styles, and get a little insight into her experience joining Making the Cut.

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