Diane von Furstenberg’s Fall 17 Campaign Celebrates New York

The new DVF fall 2017 campaign is here!

To launch their Fall 2017 collection, DVF brings us on a spontaneous journey to New York City – the vibrant metropolis where DVF was founded – seen through the eyes of four very unique girls:  Luna Bijl, the Dutch model who’s already graced two Vogue Paris covers; Korean model Yoon Young Bae better known as MulanAngok Mayen, the South Sudanese refugee turned model; and Cara Taylor, the 15 years old rising model who was a high school volleyball player in the US, as they discover self-expression, freedom, humor, and originality.

The “ode to New York” campaign is the first by Jonathan Saunders, the Creative Director of DVF, and was shot by Oliver Hadlee Pearch, styled by Camille Bidault-Waddington and with art direction by Jonny Lu Studio.

The video is set to a verbal reading of a poem by Brooklyn-based poet Rachel Kang, who writes about contemporary life and modern love. The lines of the poem, accompanied by nothing else but the sounds of the city and frenetically building drum beats, serve as a provocative soundtrack to highlight the story of iconic New York locations like Harlem, Tompkins Square Park and Liberty Island.

“What I dare to dream is the woman I will become,” the narrator reads. It’s my favourite moment in the video. I love this sentence, it tells woman that they should dream fearlessly.

As for the clothes? It’s an unapologetically in-your-face collection featuring colored oversized faux fur coats, asymmetrical color block scarf dresses, color block faux fur neckpieces, bias-cut printed evening dresses, nappa leather paired with printed silk, oversized angora knits layered with satin– you get the drift. The unexpected combination of materials and cuts creates a discordant dynamic as vibrant and charismatic as New York City itself.

For prints, the stars of the show are the abstract hand-drawn Elsden print, the Belmont leopard print and vibrant linear motifs. Fun and bold color picks like clashing yellow, rich chestnut, cerulean blue, deep violet shades and balanced with black and camel also show off the zestful energy of New York.

The new Soirée Crossbody Bag, the Saddle Evening Clutch as well as paneled leather slouchy hobo bags feature as the new bags of the season, all boasting details like colour blocks, chains, hardware and charms. Complete the look with the new point-toe Chelsea boots and chains of pearls, statement single earrings, and sleek gold strand bracelets for the perfect artsy yet elegant look.

The DVF Fall 2017 collection is now available at Diane von Furstenberg stores at Pavilion KL & The Gardens Mall. Check out some of our favourite looks below!

Text by Green Ng.

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