When it comes to fashion, it’s always about finding the trend that resonates with you the most. The next challenge would be committing that style to your everyday look. This concept ties in perfectly with lifestyle footwear brand Clarks that believes in the notion of staying true to yourself – your authentic self. ‘Then. Now. Always’ is what this season is all about as the brand continues to stay true to originality and quality.
This takes us to the release of the SS20 Campaign that celebrates 70 years of the Desert Boot with celebrities Alexander Skarsgård and Freida Pinto gracing the campaign as ambassadors. As Clarks believes in its dedication to staying true to its classic styles that have been loved by many, these cult classics are what truly define the authenticity and quality of the brand. Having been original Clarks wearers growing up, Alexander and Freida make the ideal ‘authentic’ duo for this season’s (and the last AW19) campaign.
“The reason the Desert Boot is so iconic and so relevant is because it’s so versatile. It’s a forever boot. An icon can really stand the test of time.” – Freida Pinto
Tara McRae, Chief Marketing Officer says, “2020 is an incredibly exciting year for Clarks, as we’re marking 70 years since the invention of our beloved Desert Boot with some really exciting global projects. This icon, worn by so many was created in 1950 by Nathan Clark, and is still as celebrated as ever.”
The Desert Boot was the world’s first-ever casual dress shoe, worn by off-duty army officers back in the day. Fast forward to today, the iconic pair is still crafted in its original dimensions, from the length of the stitching to the premium suede used to deliver the perfect and comfortable fit using Nathan Clark’s newspaper prototype when stationed in Burma back then. While the silhouette and design aspect of the shoe still remains the same, the range of shades that are introduced this time, from dark olive, light blue, sand and so much more, brings a splash of sophistication with a modernised twist – just like how Freida sported it here with an all-black sleek ensemble.
“ I’m always going to go for the Desert Boot, it’s my all-time favourite. It’s iconic.” – Alexander Skarsgård
However, don’t fret. There are other styles this season that can also be on your summer checklist. From the ‘Craft Athleisure’ catered for your casual fits with sports-inspired silhouettes to the ‘Dress Essentials’ that’ll take you places for a full-day affair and lastly, the ‘Hello Summer’ collection range of sandals in stunning hues and materials to complete your look for that summertime essence!