7 Items We Want From The H&M Studio SS18 Collection!

At the Musée des Arts Décoratifs, H&M debuted a closet dream of minimalist and Japanese fusion collection that took our hearts away!

Photography: H&M

Taking inspiration from the ‘urban grace and the intrinsic minimalism’ of Japan, we saw a series of clean silhouettes featuring high slits, bell bottoms, and multi-coloured printed pieces. Each garment is designed to work for both formal and casual with its workwear tailoring, free-flowing and knitwear pieces.

“It was exciting to see our strong statement of print and colour with clean lines inspired by Japanese design. Together with the authentic setting, tableware, decorations and other details, there was a quiet grace that really shone through. We can’t wait to see how our customers around the world will be styling their favourite pieces,” said Pernilla Wohlfahrt, H&M’s Design Director.

From the catwalk straight to the physical and online store, both womenswear and menswear are already made available to purchase at H&M Lot 10 in line with their “see now, buy now” format.

Below are some of our favourite pieces from the collection.

“This art-deco dress has a very flattering silhouette! I’d definitely pull this off on its own or with pants underneath for a fashion statement.” – Editor, Yang Mei Ling

“My wardrobe is lacking some green pieces, and this high waisted bell bottoms will be a nice addition.” – Beauty Editor, Sarah Hani Jamil

“It looks like a basic black dress but upon closer inspection, you can see that is has a really cool grommet detailing on the colour – it’s simple yet edgy!” – Fashion Writer, Amalina Anuar

“A swimsuit like this will make everyone else green with envy!” – Special projects Writer, Rachel Dulis

“With the monochrome prints, unique cut, and ring belt, what’s not to love about this skirt?” – Associate Art Director, Stephanie Liaw

“Sartorially comfy is my go-to fashion motto and this sweater screams it! The high slit, wide sleeves, and vivid prints check all the right boxes for style points.” – Web Writer, Alya Zulkernai

“Have you ever seen anything more unique than this? I love this rendition of the traditional Japanese Geta.” – Graphic Designer, Su Min

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