Tried & Tested: Sephora’s New Interactive Lip Feature

Shopping for lippies online just got more exciting!


Do you spend countless of hours in Sephora just trying on different items? We do too! But while it’s fun to lose yourself in the beauty playground, it isn’t quite practical for someone who needs to juggle work and home time. That’s why Sephora’s newly-launched interactive feature on its website called Visual Artist is so convenient. It allows you to try on a hundred of shades from an assortment of brands including Burberry, Kat Von D Beauty, Too Faced and Marc Jacobs beauty amongst others, so you can find your perfect lip shade in a matter of minutes!

How it works? Just log on to, click on the Visual Artist feature on its homepage, turn on your webcam and smile! You can even choose from different lipstick finishes such as satin, matte, metallic, shimmer and high-shine. Alternatively, you can upload a photo of yourself if you don’t have access to a camera. Deputy Beauty Editor Sarah gave it a go and here’s her verdict:






This application sure is fun to play with!  It features seven main colour categories to make it easier for you to find a shade, and has all these different finishes. Lighting is very important when you’re using this to make sure you get the right effect, so make sure you turn on those lights. Also, keep your mouth closed as it doesn’t work well if you show your teeth. Go on, give it a try. Hope you’ll have as much fun as I did!” – Sarah