Soft glam makeup is the latest makeup trend the internet can’t stop talking about, but what’s so special about it?
For the past 10 years, we’ve had a fair share of various makeup looks, with the natural no-makeup makeup look being the most popular among all. But now, what the internet calls ‘soft glam makeup’ needs to get on your radar. With over 900,000 posts under the hashtag #softglam on Instagram, this new technique is officially taking over social media and the beauty scene by storm. The soft glam look emphasises on features by balancing neutral colours with aesthetic integration to create a ‘soft effect’, which essentially goes a step or two beyond the daily simple makeup we often wear.
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What’s the difference between soft glam and natural makeup?
Although soft glam does take into account creating a natural look, it focuses more on enhancing every feature without any harsh lines or sharp angles. This means you would still be contouring, bronzing, highlighting and even using brightly-coloured eye shadows. Yet, the effect will have a soft, Instagram filter-like finishing. Compared to the natural no-makeup look, the soft glam look will scream an obvious ‘I-have-makeup’ but in a subtle way. Think of it as a cross between a full glam look and natural makeup.
This trendy yet timeless look has been spotted on many renowned celebrities recently, from Margot Robbie to Rihanna, and I decided to take a closer look into the creation. Here’s everything you need to know on how to nail the look.