The New SK-II Limited Edition Facial Treatment Essence Shows Off PITERA™’s Heritage Through Manga, Mixed Reality And Music

Behold the most colourful SK-II bottles we’ve ever seen!

This holiday season, SK-II is introducing its most adventurous PITERA™ Essence design yet! Known to create beautiful limited edition bottles, this new Fantasista Utamaro Facial Treatment Essence Essence re-imagines the legendary PITERA™ story through manga, mixed reality and music.

The Legend of PITERA™

It all started in a sake brewery in Japan where a chance observation of an old Toji’s miraculously youthful-looking hands with a stark contrast to his wrinkled face unlocked the secret to the Power of PITERA™.

To bring this story to life, SK-II collaborated with Brooklyn-based Japanese artist Fantasista Utamaro who hopes to “capture the world’s love for Japanese culture” through his technicolour sensibilities and explosive manga-inspired bottle designs.

Haruka Ayase with virtual influencer imma

Not only that, the campaign also sees Japanese virtual human imma gaining superpowers in a fantastical journey while meeting actress Haruka Ayase, singer songwriter Leah Dou and supermodel Behati Prinsloo Levine, and dances to a remix of John Legend’s song “Oh Pitera”.

SK-II Limited Edition Fantasista Facial Treatment Essence

SK-II’s Miracle Water: Facial Treatment Essence

Each bottle design reimagines the legend of PITERA™

The making of the PITERA™ Essence has been kept top secret. Essentially unchanged for 39 years, PITERA™ Essence is SK-II’s signature and most awarded bestseller.  Known for its transformative powers through the times, millions of women who used it have experienced Crystal Clean Skin and swear by it, lovingly calling it their “Miracle Water”.

Where to buy

Look out for these limited-edition beauties at all SK-II counters from November 1st 2019.

This article was brought to you in collaboration with SK-II