The hype is real for Fenty Beauty by Rihanna, from the very first days when the singer announced it to the refreshingly diverse campaign film that dropped a few days ago. And true enough, Fenty Beauty carries a stunning 40 shades of cruelty-free foundation, innovative stick -format concealer-contours, eyeshadow and highlighters for every skin tone and more!
Here are a few sneak peeks from the launch at Sephora this morning:
There’s a whole lot more you absolutely have to try for yourself in person. And if you’re wondering why everything’s hexagonal? So you can grip it better and find it more easily in your makeup pouches!
What do we think? We think it looks great, and YES to more diversity in beauty! Trust RiRi to bring the goods.