Whether you love keeping your hair up in a ponytail or have a habit of washing your hair everyday, your strands are always exposed to potential damages which will cause split ends or lead to breakage. This is why it’s important to use a hair conditioner.
Not only does conditioning your hair reduce the friction between strands to make brushing and combing easy, but it’s also like a moisturizer for your hair to keep it hydrated. However, shopping for a conditioner that’s suitable for your hair isn’t as easy as picking out the cheapest bargain on the shelf. From determining your hair type to analysing the damage you need to address, there are many factors to take into consideration when choosing a product.
With that in mind, Dove stepped up to launch its first advanced range of hair conditioners to cater to different hair types according to the level of damage.
Consisting of three different conditioners – Dove 1 Minute Foam Conditioner, Dove 1 Minute Milk Gel Conditioner and Dove 1 Minute Serum Conditioner – all the products are formulated with a unique technology to treat a wide range of hair concerns, including fine and thin hair, oily hair, and severely damaged hair. And if having flat hair is one of your frustrations, these conditioners work effectively to transform and repair the hair to turn it beautifully soft, non-oily and volumised in just under a minute!
“We believe that providing a range of products that would cater to the needs of different hair types will help women feel confident in themselves when it comes to their hairstyle and texture. We understand that in today’s era, the average woman leads a very fast-paced and hectic lifestyle. Thus it pushes us as a brand to continuously develop products that are innovative and effective in this time and age,” said Chloe Meng, Dove senior brand manager.
All three conditioners are formulated with keratin repair actives, micro-conditioning complex and serum capsules that have the ability to make hair silky while being deeply treated. As the brand believes that hair conditioners shouldn’t be a ‘one-product-fits-all’, each product is designed according to the targeted hair types and concer.