Love Beauty and Planet Is All About Sustainability Without Compromising On Our Beauty Needs

As we celebrated Earth Day 2019 on 22 April, chances are you’ve come across many topics on conserving our environment and saving the planet. From beauty to fashion, more and more industries are slowly making an effort to support sustainability. That’s no exception for Unilever.

In conjunction with Earth Day 2019, the consumer goods company launched its newest personal care brand — Love Beauty and Planet — with one simple goal —”whatever we do must be good for beauty and give a little love to the planet”.

Photo: Love Beauty and Planet

The sustainable beauty brand wants to show that we can be kind to the earth while still catering to our beauty needs. From the sourcing of its ingredients to the use of recyclable packaging and vegan formulas based on at least 98 per cent natural substance, Love Beauty and Planet pays careful attention to every step of its production chain. Housed in vibrantly-packaged bottles made from 100 per cent recycled plastic and is 100 per cent recyclable as well (except for its caps), the brand aims to help consumers protect the environment without compromising on beauty-boosting results.

The range comprises of shampoo, conditioner, body wash and body lotion in five unique collections, each infused with signature organic and vegan ingredients. From volumizing to smoothening and moisturising to refreshing, there are options for every hair and skin need with its own unique benefits.

Did we mention that the products smell absolutely amazing as well? According to Unilever, each fragrance is an artisanal blend and is carefully crafted to highlight an ethically sourced essential oil obtained through responsible sourcing programmes.

Coconut Water & Mimosa Flower - Designed to make skin soft and keep hair strong and full of bounce (available in shampoo, conditioner, body wash and body lotion)

Muru Muru Butter & Rose - Designed to keep coloured hair vibrant and shinywith a fragrant juicy kiss of nature that lasts (available in shampoo, conditioner, body wash and body lotion)

Tea Tree Oil - Designed to offer a deep, satisfying sigh of relief and care for your hair (available in shampoo, conditioner and body wash)

Coconut Oil & Ylang Ylang - Designed to provide visible damage repair for your hair and soft, smooth and glowing skin (available in shampoo, conditioner and body wash)

Argan Oil & Lavender - Designed to help smooth andtame frizzy hair, all with a pampering fragrance (available in shampoo, conditioner and body lotion)

Known for being ranked as the eighth-worst country in the world for plastic waste and with a recycling rate of only 17.5 per cent, plastic pollution is a serious environmental threat to land and wildlife in Malaysia. With this issue being one of the main contributors to the growing decline of some of Malaysia’s beloved wildlife, Love Beauty and Planet is partnering with Malaysian Nature Society to extend its #SmallActsOfLove to help the environment. For every purchase of any Love Beauty and Planet products, the brand will donate RM1 towards the conservation of tapirs!

In addition, the brand is also running a LBP Virtual Plastic Hunt Showdown to challenge public members to do acts of love that can help the planet by making sustainable choices. Participants will be able to earn points just by answering a few questions and completing missions as they go along, and redeem Boost rewards in return.

Love Beauty and Planet is available for purchase in Guardian, Watsons, Caring and AEON Wellness pharmacies nationwide as well as on e-commerce sites such as Hermo, Lazada and Shopee. For more information, visit Love Beauty and Planet website.

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