Popular K-Beauty Brand Klairs Has Opened Its First Flagship Store In Malaysia

But you won’t find it in any mall.

If you were in MidValley last Saturday, you might have been surprised to see the Define:food restaurant bustling with activity in the middle of the afternoon.

And for good reason: they were all K-beauty fans there to attend a one-day-only event by K-beauty brand Klairs and online beauty marketplace Hermo, celebrating the launch of the Klairs UV Protection Kit 2017 as well as the first Klairs flagship store in Malaysia– which is online on Hermo!

The day started with the launch of the Hermo x Klairs Pop-up Store, where shoppers got to try and buy Klairs products in person (and at special prices to boot!). 

Popular Korean YouTube Skincare Guru, Ms. Eunice Cho of Wishtrend TV, flew in to KL just for this event, where she shared useful skincare tips and tricks for tropical weather, as well as demonstrated how to make the most out of Klairs products for crystal clear skin.

A skincare consultation area was also set up in the event area, as guests sought skincare advice by Klairs skincare experts. The event concluded with a fan photo session with Ms Eunice Cho. And of course, everyone got to enjoy lunch and take home a goodie bag full of Klairs products!

“This event is Hermo’s way of reaching out to its loyal customers, and also supporting Klairs, one of the best-selling brands on Hermo,” said Ian Chua, CEO of Hermo Malaysia said.

Klairs skincare range is developed based on the concept of simplicity, as evident from its pleasingly minimalist packaging aesthetic. Their motto is “simple but enough”, to give you an inkling. And this philosophy extends past the surface as well– Klairs products contain no unnecessary additives, only high quality active ingredients with a botanical slant. With minimal fragrance, irritants, and colouring, the brand is beloved by sensitive-skinned fans around the world. 

Curious about Klairs? Here are some of our favourite products we think you’ll love too, all available at Hermo.

Klairs Supple Preparation Toner

This bestseller is formulated with various botanical extracts to balance your skin’s pH level and nouris it from within. The Lipidure and Beta-Glucan ingredients hydrate deeply while prepping skin for the next step in your skincare routine.

Klairs Midnight Blue Calming Cream

The calming blue hue of this soft cream comes from Guaiazulene, a plant-based component extracted from chamomile oil, known for its powerful skin calming abilities. It also contains Centella Asiatica, a herb which helps hydrate, reduce scarring, and relieve redness.

Klairs Mid Day Blue Sun Lotion SPF40 PA++

Another unique blue-coloured sun lotion that’s formulated with Guaiazulene to calm irritated skin and protect from harsh UV rays.

Klairs Rich Moist Soothing Sheet Mask

This sheet mask is made of 100% pure cotton and contains an equivalent of half a bottle of Rich Moisturizing Essence to quickly soothe your skin of irritation or troubles such as sunburns.

Klairs Freshly Juiced Vitamin Drop

A revolutionary antioxidant treatment serum that contains 5% Vitamin C but is gentle enough for sensitive skin. The L-Ascorbic Acid ingredient protects skin against UV damage, while improving your skin tone and texture.