How NARS Pulled Off The Largest Simultaneous Live Beauty Event In Malaysia

To celebrate the launch of the new Super Radiance Booster, NARS threw an event like nothing before.

The NARS Radiance Repowered Event at the Four Seaons on March 7, 2019 featured an exciting new product launch, personalised makeup stations, and possibly the most number of people going live simultaneously at a beauty event in Malaysia!

The focus of the night was the new limited-edition multipurpose Super Radiant Booster. This universally flattering pearlescent illuminator can be used as a highlighter or to enhance the radiance of other complexion products such as NARS’ cult-classic complexion essentials: the 16-hour Natural Radiant Longwear Foundation and bestselling Radiant Creamy Concealer.

Impressive indeed, but wait till you see the event hall.

That’s right, each seat was set up so each guest could broadcast the launch as they saw fit!

Each guest took their seats at their personalised makeup stations, complete with NARS products and ring lights for the perfect live broadcast setup– just in time for everyone to stream their unboxing and first impressions over Instragram Live during the event as host Bernie Chan and NARS Global Artistry Director, Uzo walked everyone through the range.

NARS Cosmetics (Malaysia) Brand General Manager Ai Lee Tan, celebrity makeup artist Emmy Agung and singer Kaka Azraff.

Mimi Lana

Ziana Zain

Hannah Delisha

Shalma Ainaa

2019 marks NARS’ 25th Anniversary, so this is just a taste of many more exciting launches and events in 2019!

NARS Super Radiant Booster is avaikable from March2019 onwards at NARS Cosmetics Suria KLCC, Pavilion KL, Mid Valley Megamall, Sunway Pyramid, AEON Tebrau City, Genting SkyAvenue and Parkson Gurney.