Fenty Beauty Launches Its First Official Concealer With 50 Shades

January is traditionally a quiet and dull month after the fun party season, but looks like it’s an exception this year as Rihanna is here to shake things up. If you’ve been using Fenty Beauty’s Match Stix as your concealer, put that down because the brand is launching its new concealer.

The beauty line took to Instagram on New Year’s Day to announce the launch of its first official concealer — the Pro Filt’r concealer. In the caption, the brand claims the long-wearing and crease-proof creamy formula is “the cure” for hiding blemishes, dark circles, eye bags and even hangovers.


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In a video tutorial posted on Fenty Beauty’s Youtube channel, Rihanna was seen joking that “half of y’all looking busted”, which is why she’s “here with the video, because she’s [I’ve] got the cure”.

As she demonstrates concealing her eye bags with the product, Riri says the formula “dries down and mattifies eventually” without getting tacky.

The makeup line is well-known for its wide range of shades so it’s no surprise that the Pro Filt’r concealer comes in 50 shades to match every skin tones.

Avid Fenty Beauty lovers can also skip the colour-match process when purchasing the concealer as the shade numbers correspond with the Pro Filt’r foundation shade number. How’s that for easy!

Besides that, the brand also announced more good news that it’ll be adding 10 new Pro Filt’r foundation shades and debuting eight translucent shades of Pro Filt’r setting powder.

The foundation’s new shades will be made across the spectrum in the same soft-matte, long-wearing and humidity-resistant formula.

On the other hand, beauty lovers can expect a superfine and weightless loose setting powder that can brighten, smoothen and set makeup to last with no flashback.

Remember to mark your calendar as the new launches will be available on January 11. In the meantime, you can shop for the newly launched shades of Fenty Beauty’s Mattemoiselle Plush Matte Lipstick at Sephora.

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