Our Fave K-Drama Stars Who Front Beauty Campaigns

These celebrity-beauty brand endorsements are the perfect pairings.

There’s nothing like the power of a celebrity endorsement. Hands up if you’ve ever bought a bag, dress, lippie or perfume just cos it’s ‘inspired’ by your favourite celeb. There’s no shame in that. We just love to support our beloved stars. These days, the growing influence of South Korean beauty, especially with their ground-breaking inventions and flawless pop stars, has made us look to the east (rather than west) for celeb beauty inspo. On top of that, our fave K-beauty brands are endorsed by some of our favourite leading ladies, which means we don’t have to search far and wide on how to copy their looks. Here, we list our fave South Korean actresses and the beauty brands they front.

Park Shin Hye


Photo: kpopherald.koreaherald.com

One of the most sought-after actresses in Seoul, PSH has caught our hearts again in her role as a hard-hearted neurosurgeon in  Doctors and also as the muse of Mamonde. Her raw and pure beauty fits well with the brand’s message of beauty that’s ‘invented by flowers’.

Song Hye-Kyo


Photo: Laneige.com

We grew up watching this stunner in some of our favourite k-drama hits such as Autumn in My Heart and Full House yet now, many years later, she still looks as if she hasn’t aged a day. Song Hye-Kyo is the prefect brand ambassador for Laneige due to her evolving style and timeless beauty that’s just right for the brand’s trendy image. She’s definitely our #girlcrush.



Photo: international.thefaceshop.com

This multi-talented lady is both an in-demand actress and singer. Known as the ‘sweetheart’ of South Korea for her girl-next-door personality, she perfectly matches THEFACESHOP’s ‘naturalism’ concept with her gorgeous translucent skin and natural beauty.

Song Ji-Hyo


Photo: gapiplus.tumblr.com

This hotshot has been in a lot of films and tv series but we love her best for her cute and candid antics in the Running Man – you just can’t help but fall in love with her over and over again. Ji-Hyo currently fronts South Korea’s no. 1 makeup brand, banila co., a charmingly-quirky and trendy skincare brand inspired by the lively city of Seoul.

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