5 Korean Beauty Expert-endorsed Makeup Secrets

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Korean beauty expert Vivi Ahn, the brains behind Amore Pacific’s makeup team, shares her secrets to achieving flawless K-beauty.

Song Hye Kyo is the ultimate Korean Beauty

(Photo: Laneige)

Call it the perks of being in the media, but quite recently, I witnessed a makeup class on Korean beauty conducted by Vivi Ahn, head of the Amore Pacific makeup team.

Korean beauty or K-Beauty has been the buzzword on the lips of industry influencers for the past couple of years. Now, K-Beauty mania has reached a fever pitch, thanks to the worldwide popularity of K-Pop stars and K-Drama actresses. Every beauty maven worth her lipstick wants to achieve Suzy Bae’s child-like pout. Taming brows so they’re straight and childlike and enhancing eyes with with the puppy liner technique are also well-loved trademarks of K-beauty.

Although Korean beauty is about looking fresh, natural and youthful, it actually takes skill (and practice) to achieve this! Vivi took away a lot of the guesswork and gave us a fresh perspective on makeup application with the following beauty secrets.

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“You can massage your face while the mask is on. Let the warmth of your hands improve absorption of the mask formula into your skin.”


“Don’t forget to apply primer under the eyes as it colour corrects and lightens dark circles.”


“When transferring cushion formula onto your puff, remember to press firmly into the middle of the sponge to obtain the right amount. Don’t use too much force!”


“Use the dark coloured shade in Laneige’s Eyebrow Cushion-cara to draw and define the shape of your brows. The lighter is shade is used to fill in.”


“After tight lining your eyes, brush with a dark shade of eyeshadow to set the liner and prevent smudging.”

“Remember to apply concealer or BB cushion over your lips to lighten the lip line so you can achieve the two-tone lip trend more effectively.”

“Don’t rub your lips together from left to right after applying lipstick. To better achieve the Korean two-tone effect, smack your lips together with an “umm pah” sound.

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