The beauty landscape has changed a lot in the past few years.
Korean beauty is now mainstream, no longer a quirky, exotic trend. Korean brands like Laneige, Innisfree, Etude House, and COSRX may now be shopping centre staples and household names, but there’s still a lot to discover! Because the Korean beauty industry is competitive and constantly evolving, there’s no shortage of new exciting releases and up-and-coming brands brimming with potential.
Here are 6 Korean skincare brands that may have escaped your radar.
Huxley is a brand that’s captured K-Beauty fans thanks to its catchy minimalistic packaging, straightforward product lines, and interesting ingredient story (cactus seed oil!). When I put the brand to the test two years ago, it won my seal of approval as “simple, hypoallergenic, botanic-rich skincare that does what it says and does it exceptionally well.”
Try this: Secret of Sahara Oil; Light And More (RM189)