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Advanced formulations and simple packaging – these are some of the trending skincare aspects that have been gaining attention lately. The Inkey List may have only come about in April this year but it has become a strong rival of one of the cult favourite brands, The Ordinary. Just like its competitor, The Inkey List boasts straightforward skincare essentials like Salicylic Acid Cleanser, Hyaluronic Acid, Squalane Oil and Retinol. The best part? Their most expensive product on Sephora costs RM65 so you can be sure their prices won’t burn a hole in your pocket.