Home to many of our beloved products, walking into Sephora is just like stepping into a candy shop as a child where we want almost everything we see. Whether it’s makeup, skincare, haircare or fragrances, you can most certainly find yourself splurging your savings in this beauty heaven.
However, since the store is stocked with hundreds of brands from all around the world, it can be overwhelming to go through all the brands available. Plus, as many of us are more familiar with popular brands such as Urban Decay and Fenty Beauty, this can lead to many other brands slipping past our awareness.
Before you head to Sephora for your next shopping spree, here’s a list of underrated brands that deserve some attention.
1. WEI Beauty
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Originating from China, this brand adopts the rich traditions of Chinese culture and medicine to produce their line of groundbreaking products. The founder incorporated her love and appreciation for herbal medicine into the products by optimizing the benefits of each herb through modern science to produce effective skincare with ancient formula. For example, WEI’s Five Sacred Grains Cleansing Milk contains a combination of rice, millet, sorghum, Job’s tears and black soybean (known as the five sacred grains) as well as citric acid to offer the best of both traditional and modern skincare ingredients.