As time moves on, trends – in both beauty and fashion and the world at large – change too. While some trends will undoubtedly continue into the new year, you can bet that new K-Beauty trends will quickly make their mark too! We’ve got the low down on which skincare and makeup trends you’ll be seeing in the K-Beauty world in 2020.
1. Cream Skin
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From glass skin to honey skin, the trend of complexions that look like other distinctly non-skin things isn’t stopping any time soon in 2020. The next hot look, according to Soko Glam co-founder Charlotte Cho, is cream skin. Unlike the elaborate multi-step skincare routine required for glass and honey skin, cream skin is an easier and lighter take on the ultra-dewy flawlessness of its predecessors. Cream skin is also, literally, a product – a kind of milky halfway point between a hydrating toner and moisturiser, like Laneige’s Cream Skin Refiner – and it’s one that can yes, give you the cream skin of your dreams.