If you’ve been on the news or Twitter lately, chances are you’ve come across what’s arguably the biggest change in the Instagram’s interface ever — hiding the Like count. As the social media environment evolves continuously, developers are rolling out new ideas to keep users interested in their apps. and this latest attempt is Instagram’s strategy to stay ahead of the curve.
The social media’s latest experiment was first discovered by user Jane Manchun Wong who shared a screenshot of the prototype on Twitter. The example shows how total likes are hidden and replaced with a link only available to the user who posted the picture to click into to view who liked their picture. A pop-up message in the screenshot reads: “We want your followers to focus on what you share, not how many likes your posts get.”
Instagram is testing hiding like count from audiences,
as stated in the app: “We want your followers to focus on what you share, not how many likes your posts get” pic.twitter.com/MN7woHowVN
— Jane Manchun Wong (@wongmjane) April 18, 2019
A spokesperson from Instagram confirmed to TechCrunch that the design is an internal prototype that’s not yet visible to the public, stating: “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”
The popular social networking site frequently makes headlines with the numerous changes and additions to its app, from the the introduction of a brand new algorithm, shoppable Instagram Stories, IGTV, account muting and more. Although Instagram clarified that they aren’t running the experiment at this moment, what happens if they decide to implement it?
We’ve rounded up some of the possible scenarios that may happen once the Like count is hidden.