Cash In Your Bras for a Cause with Neubodi

“Your old bras could be someone else’s treasure!”

UPDATE: Woohoo! 5,361 bras in 27 days!

Yup, that’s the amount of bras Neubodi received by the end of the Neubodi Bra Bank Drive, as revealed at a recent event at their One Utama specialty store. Hosted by Nadine Ann Thomas, the place was just bursting with pinkness in support of Breast Cancer Awareness Month.

Guest Arrivals

On top of that, Neubodi’s campaign included donating RM1 for every bra purchased to the Breast Cancer Welfare Awareness Association (BCWA) and proceeds totalled up to RM5,739! Yup, give yourself a pat on the back for your contribution and for sharing the news! But just because October is over, it doesn’t mean the fight ends. So, do the right thing; get the right bra, at least do a self-examination and spread awareness!





Is your favourite bra starting to look a little faded in colour? Or maybe you’re cleaning out your drawers to make space for new ones! Either way, the question is: what do you do with the old bras? If they’re still intact and their elastic bands still work, throwing them into the bin is definitely NOT the answer! In view of PINK October month, Neubodi has collaborated with Breast Cancer Welfare Association (BCWA) and Free The Girls Association to bring you the Neubodi Bra Bank Drive!

neubodi cash your old bras 2

From 5th – 20th October 2013, you can trade in your old bras for new ones from Neubodi with a special discount! Here’s how it works:

  1. Donate one old bra and you’ll  get 5% off one piece of bra purchased.
  2. Donate TWO old bras and you’ll get 10% off two pieces of bras purchased.
  3. Donate three pieces (or more) and you’ll get 20% off three pieces (or more) bras purchased, along with three cash rebate vouchers worth RM10 each.

In addition, RM1 will be donated to BCWA for every purchase made. Neubodi is hoping to collect 10,000 bras by the end of their campaign, so what are you waiting for? Clear your lingerie drawer, make space for new ones, SHOP and help make a difference in another fellow woman’s life!

You can find Neubodi’s outlets at: One Utama Shopping Centre | Empire Shopping Gallery | Hartamas Shopping Center | AEON Bukit Tinggi Klang | Suria Sabah Shopping Mall | Bangsar Village II | Paradigm Mall

For more info, head over to or check out their FB page at 

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