Where physical meets digital!
Everybody wants the best when it comes to sportswear and equipment. If you’re a frequent runner, chances are you have a fitness watch or carry your phone with you whenever you’re out running to track your performance. But what if there’s a pair of shoes that can do all the tracking for you without having to carry any extra pieces of equipment on your run?
That’s right, we’re talking about smart shoes!
View this post on Instagram
As part of its expansion in the Run footwear category, Under Armour’s HOVR Connected series is the definition of “smart shoes” as they’re integrated with a chip technology in the footwear that connects to your smartphone!
The latest addition of HOVR Infinite following the roll-out of the HOVR Phantom and HOVR Sonic Connected models is digitally savvy and designed for high-impact, long-distance runners. With connectivity being the focus of Under Armour in 2019, every HOVR performance running shoes will be able to connect to Under Armour’s “Map My Run” mobile application, allowing runners to track basic statistics such as running distance, pace and splits, as well as more advanced gait metrics like cadence (steps taken per minute) and stride length (distance between steps).
What’s intriguing about this technology is the fact that you don’t need to have your phone with you when you’re out, since your data is measured as soon as you start running and can be synced to the application once you’re back home. As a runner myself, it definitely sounds like a great option especially when I prefer to be as light as possible during my workout!
Ready to experience a seamless digital running experience? Here are the HOVR models you can choose from.
The HOVR Connected series is available in Under Armour brand houses nationwide and online. Visit Under Armour’s website for more information.