Puma Is Bringing Cali Vibes To KL With K-Pop Star, Hyolyn Next Month!

If our headline caught your attention, then you need to keep on reading!

Ex-SISTAR K-Pop star, singer and producer, Hyolyn has been announced as the face for one of the biggest regional campaign debuted in South East Asia called the PUMA #CaliTravelog campaign. With a revamped version to the ‘OG California’ sneaker, the chunky rubber soles is upgraded with subtle metallics and neutral colourways –  let’s just say we’re in love! In addition to that, she’ll be making her first solo special appearance with a killer performance underway at the party that’s happening on the 27th of April next month. Sounds exciting right?

Photography: Puma

Apart from the laidback, Cali-vibed decor and yummy festival-inspired food that’s bound to fill the atmosphere of the party next month – think music festivals meets boho chic. You must be wondering, how do YOU stand a chance to dance, sing and be a part of this very exclusive party?

If you want to witness Hyolyn’s very first solo performance, this is what you need to do. Head over to any nearest PUMA store, snap a photo of yourself wearing the PUMA Cali Sneakers with any PUMA Cali mirror at any participating stores and upload your best photo on Instagram by tagging @Puma along with these hashtags #CaliTravelog and #PUMASEA! It’s that simple.

Photography: Puma

Get creative and start snapping away cos by April 19th, Puma will be choosing 200 lucky winners from Malaysia, Singapore and Indonesia. One of ’em could be so you’ll stand a chance to watch Hyolyn live up close and personal! So, what are you waiting for?

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