After months of planning and designing, here’s a look at their latest bag, aptly named the Lofarbag which will be exclusively available on Zalora. The bag was carefully crafted to reflect Neelofa’s main characteristics and many women alike – Confidence, Graceful, and Fun!
“As a fashion ambassador and entrepreneur, I find that we are easily swept by current trends and fashion. I, myself, have a myriad of looks to suit the occasion and I sit back each time to see what works with my true personality before donning an outfit or accessory,” said Neelofa.
According to Nicole W., Sometime’s Head of Product, the design process was not an easy task, “Neelofa is a remarkable fashion influence worldwide. It was important to create a bag that represents her true identity and significantly inspire her followers, in particular, as well as women in general”.
Here are five reasons why we can’t wait for the bags to go on sale!
1. The exquisite arm candy comes in a variety of colours from confident dark hues like black, maroon, navy, dark brown, and mocha to a burst of fun and graceful colours in orange, red, baby blue and nude. (Click here to see all the bags!)
2. The bag is designed to be neat and practical at the same time stylish and timeless. You don’t have to worry about switching your bags for different occasions cos the bag can stylishly double as both your daytime bag as a crossbody and nighttime bag as a clutch.
3. It comes in a fairly sized silhouette complete with a spacious compartment and three pockets to carry and organise all your daily essentials, and an adjustable strap, making it a great bag to tote around whilst keeping your hands free!
4. It’s all in the details! The aesthetic of this bag is simple and tasteful. A touch of luxe glimmers through the gold geometric hardware on each side of the bag with that gives it a little je ne sais quoi. The gold detailing in the front pocket and the zippers also gives the bag an elegant feel.
5. Staying true to the brand’s vision, the Lofarbag bag is made from high-quality vegan leather – where its a material made from premium synthetic leather and microfiber. So you can be sure that it mimics the touch and look of real leather with a smooth touch and without the weight of real leather so it’s light to carry around all day long.
The exclusive bag will be priced at RM259. Be sure to head to www.zalora.com.my and www.zalora.com at 11:00 am on 29th August 2018 for the launch of the Lofarbag. Mark your calendars and set your alarms, cos we’ve got a feeling this bag is going to sell out like hot cakes!
Check out the campaign video below.