Neelofa and Vivy Yusof Made It To Forbes 30 Under 30 Asia!

You’ve heard them, you’ve seen them and you know them. A huge congrats to both of them! 

Congrats to our very own Malaysian stereotype-breaking fashionistas  for being listed in the elite list of Forbes, 30 Under 30 Asia under the Retail & E-commerce category!


She’s an actress, host and a business woman and the founder of NH Prima International Sdn. Bhd, Neelofa or Noor Neelofa Mohd Noor, 28 is the featured honouree for the mentioned category. Amazing!

On her position in the line up, Neelofa can chart her successes to when she decided to don the hijab back in 2014. That move gave birth to the idea and inspiration for her to open up a retail business in Muslimah fashion catered for young and stylish Muslim women. She has a lot of lifestyle brands under her belt (Naelofar Abaya and Lofalens) but her most well-known venture is the Naelofar Hijab. The hijab line is now available in 38 countries, most recently London’s upmarket Chelsea district.

“I want to use my success to inspire women not just to make money but also to have good confidence in themselves, be strong, not necessarily rely on men,” Neelofa told


The next one on the list is non-other than the 29-years-old stylish lady boss, Vivy Yusof. Entrepreneur and co-founder of the e-commerce site, FashionValet, Vivy’s hard work has resulted in the startup business to now have over 400 stock of brands from across the Asian region. It makes global sales from Indonesia, Brunei, Australia and the United Kingdom. Besides that, she also has her own brand, which we’re pretty sure many of you are familiar with: called The dUCK Group – offering her very own lineup of scarves, known as the dUCKscarves and other accessories.

The two were amongst the other 300 young entrepreneurs featured in the 10 category lists dedicated to honouring the brightest young entrepreneurs, innovators and game changers in the region. This is the second list Forbes has released so far. The honourees were hand picked from over 1,200 submissions by judges who are some of the most accomplished and acclaimed in their respective fields.

Photography: and

Malaysians also made an appearance on the judging panel, namely – OBE and Ambassador of Tourism, Malaysia, Datuk Prof. Jimmy Choo for The Arts category and Singer-Songwriter and Entrepreneur, Yuna for Entertainment and Sports.

Rana Wehbe, Senior Digital Editor, Asia at Forbes Media said that these year’s line-up of honourees not only include diversity in talents but also a groundbreaking moment for women in Asia.

“This year’s Forbes 30 Under 30 Asia list highlights the diversity of talent in this vast region, with 300 impressive young entrepreneurs from all walks of life pushing the boundaries of innovation. It’s fascinating to see how these millennials are using technology to disrupt their industries, empower their communities and overcome cultural barriers.

“Notably, this year’s list showcases a number of women in Asia who are advocates for social change and are defying stereotypes and prejudice to set a positive example for what women in this part of the world can achieve.” she said.

To see the full line-up, check out

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