Monki is back with impact and this campaign is something you should know about.
Monki is no stranger to fashion with a cause. This time, their “All The Feels” campaign teaming up with Mental Health Europe to raise awareness about the effects of social media on the mental well-being of the youth of our generation.
Have you ever felt worse about yourself after scrolling through your Instagram or Facebook feeds? Well, guess what? No one is alone in this situation. Which is why Monki wants empower young women on the importance of discussing this topic between one another– something we stand behind too!
“Empowering young people is at the heart of everything we do here at Monki, so I’m very proud that we’re taking an active part in the mental health discussion. This campaign is just the first step in our work with mental and physical wellness.” – Jennie Dahlin Hansson, Managing Director of Monki
The campaign revolves around the life of three influencers; Elyse Fox (founder of Sad Girls Club), body-positive model Emily Bador, and Instagram artist John Yuyi. Here, you can hear their views on the topic of mental health as well as what positive and negative effects that social media can have on you. As three active mental health advocates, watch the link below to see what they have to say.
In conjunction with this campaign, Monki has also released a special 3-piece capsule collection to raise awareness on what they stand for, consisting of bucket hats, hoodies and scarves. With three colours to choose from, you can express and let people know how you feel with their interchangeable velcro word badges.
Whether you’re having a good day or a bad day, or if you’re feeling like a warrior or a worrier – embrace how you feel and let people know that they’re not alone.