Everyone has those moments where you just have to let out a cry to push you forward in order to overcome your challenges. Nike’s calling it the Rallying Cry and we’re on board!
A cry is more than just a scream. It’s a call to make the world listen!
‘It’s a visceral response to a mental reaction — frustration, elation and every emotion in between. It’s a call to assemble. It’s a call to advance. In sports, the rally cry can turn the tide of a game, and in the process, change the trajectory of a life.’
With that in mind, the brand’s new Just Do It film (they’re on a roll here), titled “Rallying Cry” depicts the power of female determination to break down barriers through sports.
In the film, you can spot great female athletes and performers from around the world like Australian boxer Tayla Harris, Thai runner Rachwin Wong, Australian footballer Sam Kerr, Japanese skateboarder Aori Nishimura, South Korean dancer Amber Liu, and more.
There’s also a glimpse of the 23-time Grand Slam tennis champion Serena Williams in the film. Given Serena’s recent heated dispute with a chair umpire at the final match of the U.S. Open, this was totally in line with the campaign. Was it done on purpose? Well, we can’t tell for sure but that 0:02-second clip definitely added weight to the film.
And this is why the Rallying Cry is here today.
Take part in this campaign personally by adding ##justdoit #nikewomen to your social media posts!
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