Best New Asian Designers to Watch at HKFW

Meet the names and labels that made headlines (and beelines!) at Hong Kong Fashion Week (HKFW).

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Hong Kong fashion designer, Mim Mak, curates a neo-futuristic spin for her label, HANG.

Fashionistas, editors, buyers and designers from all over the world are starting to take Hong Kong (very) seriously. And after witnessing the debut of the inaugural CENTRESTAGE that took place during Fashion Week from 7th to 10th September this year (as the one and only lucky media from Malaysia!), we wouldn’t be surprised why. The popular shopping destination is now making its mark as a major fashion capital in Asia, stringing in over 200 brands from 20 countries, with approximately 30 fashion shows of the latest collections for Spring/Summer 2017.

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One of the best new Asian fashion designers to watch would be Bangkok brand, rotsaniyom WHITE LABEL, which saw dreamy details like whisper-thin lace with intricate stitching and needlework.

The highlight of the glam event? The gala night show that spotlighted four of the hottest rising designers from Asia, whose shows by the way, drew double or triple the crowd compared with the other shows – think zero seat space left, let alone standing room in the grand hall of the Hong Kong Convention and Exhibition Centre. So, if you haven’t heard of these names before, here’s a list of the best new Asian designers who made their mark at the show.

1. Mim Mak (Hong Kong)

Brand: HANG

This graphic design graduate won numerous awards prior to launching HANG, including in the Hong Kong Fashion Week’s Party & Eveningwear category and Young Designers Contest in 2012. To date, Mim Mak has collaborated with notable names such as Phillip Lim and NARS Cosmetics on top of representing Hong Kong at Fashion Week Tokyo and New York. This season, HANG adopts a pragmatic approach with utilitarian cuts and industrial textiles in the designer’s signature style.

 

2. Ko Taeyong (Seoul)

Brand: beyond closet

Just a year after graduating from South Korea’s Catholic University, this young designer set up his successful label, beyond closet, which defines the next-gen preppy look through a combo of contemporary expressions and time-honoured traditions of American classics. Besides bagging multiple industry accolades such as Seoul’s Top 10 Designer Awards in 2011 and the CFDK Awards New Designer of the Year in 2012, TaeYong has worked with corporate giants like Nike, Mercedes Benz and Coca-Cola.

 

3. Simon Gao (Beijing)

Brand: SIMONGAO

As one of the best new fashion designers to emerge from the Chinese mainland, Simon successfully established his eponymous label in 2012 and presented his first haute couture show at Paris Fashion Week in 2013, followed by a runway show during London Fashion Week in 2014. His designs are heavily influenced by cultural avant-garde art forms, allowing him to create glamorous and modern looks that represent powerful women – thus leading to his meteoric rise in the fashion scene.

 

4. Pongsak Suprratccheep & Thita Kamonnetsawat (Bangkok)

Brand: rotsaniyom WHITE LABEL

#Couplegoals alert: as co-founders of their fashion label, this married couple (armed with Fine Arts degrees in Art History) began their journey in the industry selling T-shirts at an annual music festival in Bangkok; this led to the launch of their first stall in Chatuchak Market in 2007. The rest as they say is history! Art, culture and story-telling are omnipresent in their collections, with the focus on delicate emotions and a sense of vulnerability translated into easy-breezy vintage-inspired pieces that celebrate femininity and simplicity.

 

For more info about these top-notch designers, click here.

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