Gucci’s new set for Spring 2018 ad campaign is serving up the ultimate modern renaissance art sensation. I personally find pleasure looking at fashion ad campaigns and Gucci’s are one I look out for to pin for inspiration as it’s a form of art on its own.
The surreal ‘Utopian Fantasy’ campaign images reference some of our beloved fairy tales all decked in the brand’s Spring 2018 collection. You can spot snow white in a Gucci sweater and the little mermaid with her tail peeking through the dress.
Gucci brought in Spanish artist and illustrator Ignasi Monreal to create these dreamlike digital paintings that are museum-worthy as opposed to going down the editorial photography route. Ignasi is quickly becoming one of my favourite artists to follow.
The eclectic collection was first introduced during Milan Fashion Week back in September 2017.
Check out Gucci’s Spring 2018 campaign below!