Gucci’s Pre-Fall 2017 Campaign Is A ’60s Dance Party

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Titled ‘Soul Scene’, the campaign features an all-black cast!

Inspired by the photographs of Malian artist Malick Sidibé, who captured the youth culture in his hometown in the ’60s and ’70s, the Pre-Fall 2017 campaign video truly reflects the vibrant vibe of the collection! Referencing the spirit of England’s underground Northern Soul movement, the campaign was filmed in dance halls and colourful studios, with a group of men and women dancing passionately and posing for photographs.

Photographed by longtime collaborator Glen Luchford and styled by the brand’s creative director Alessandro Michele, the eye-catching Pre-Fall 2017 collection is perfectly represented in a series of n dynamic and spontaneous video and images.

Check out more pictures from the campaign below: 

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