Gucci has always been a trendsetter but since Alexandro Michele came on board in 2005 the brand was revived with a new life more youthful yet still holding its original essence this has sparked a huge increase in their sales over the years. With a huge following fan base, the brand is about to attract and inspire a lot more people as they recently announced that Gucci is going fur-less!
“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals,” said Gucci President and CEO Marco Bizzari at the
Joining brands like Stella McCartney and Giorgio Armani, Bizzari revealed the company’s latest ten-year sustainability plan entitled ‘Culture of Purpose’ with two main commitments. The first, which they’ve started already, Gucci is to go fur-free starting from their Spring/Summer 2018 collection onwards joining the Fur Free Alliance of eliminating animal fur.
As the founding partner of UNICEF’s Girls’ Empowerment Initiative, the brand will contribute 1 million Euro as their second main commitment.
Bizzarri’s decision was also thanks to Gucci’s visionary creative director, Alessandro Michele.
“In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values. I sensed that immediately on meeting Alessandro for the first time.”
“Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity, and empowerment, we want to create the necessary conditions for a progressive approach to sustainability,” he said.
The remaining fur items will be auctioned off and proceeds will go to animal rights organisations Humane Society International and LAV.
Kudos for the bold move Gucci!