G Stands for Gifts, and Gucci!

Is this the prettiest window display or what?

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Instead of going down the predictable Christmas-y route with the festive colours, Gucci’s latest window-design concept for its Gift Giving 2016 campaign takes inspiration from the Gucci Garden (Creative Director Alessandro Michele’s previous flora-and-fauna capsule collection).

The display, which combines many contrasting elements (that combine harmoniously) highlight the aesthetics that define the Italian brand today.

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The Gothic window arches is a reminiscence of the Cruise 2017 fashion show venue, while the floral wallpaper provides a romantic feeling of the Gucci Garden.

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Spotted: roaring lion heads on the walls, and ants and snakes “play” with the brand’s arm candies. Accessories are given the “center stage” – being displayed on embroidered cushions on benches.

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Velvet mannequins are used to showcase the brand’s latest collection.

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Pink windows for women’s collection, light blue for men, and green for unisex RTW and accessories.

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