Leading local e-commerce, FashionValet collaborated with KLFW ready-to-wear 2017 to bring you their star-studded campaign #IAMHOMEGROWN.
FashionValet managed to rope in 60 Malaysian icons from different backgrounds and who have made their mark in the country in their own respective fields. Amongst the big names are Tan Sri Sharizat, Nurul Izzah, Puan Sri Tiara Jacqueline, Bront Palare, Joe Flizzow, Reshmonu, Mimpikita, Khoon Hooi, Datuk Chef Wan, Madam Kwan and so much more!
Below are some of the personalities featured in the campaign:
So what does #IAMHOMEGROWN translates to?
Fadzarudin Anuar, Co-Founder and Chief Executive Officer of FashionValet said,
“There is one thing that binds us together in this country regardless of race, religion or political views: We are, first and foremost, Malaysians. In the spirit of Merdeka, the birth of #IAMHOMEGROWN aims to celebrate who we are, our contribution as Malaysians as well as to highlight those who have paved the way for us!”
Meanwhile, Vivy Yusof, Co-Founder and Chief Creative Officer of FashionValet, added that it’s a proud moment to be working together with KLFW.
“It’s Malaysian fashion’s biggest event, and this year we want to emphasize the power of the Malaysian spirit. We are homegrown and proud of it. Let’s celebrate our achievements, and wear them proudly!”, she concluded.
In conjunction with their campaign, FashionValet has come up with their own unisex collection stamped with…you guessed it, the campaign slogan – #IAMHOMEGROWN. You can choose from a variety of choices as they’re offering cotton mix T-shirts, jumpers, dress jumpers, leggings in black and white hues for easy access to mix and match with your style.
The merchandise is already up online for on FashionValet.com or if you want to try out and feel the clothes yourself head to Pavilion KL’s main entrance outside as they’ve opened up a pop-up booth that will be available for the whole of KLFW2017. You’ll also get free exclusive patriotic iron-on patches which you can choose from according to the state you were born in.
Want a more private shopping experience? They’re also selling the special collection at the FashionValet Pavilion store. Speaking of their physical store, take advantage of their free quick and easy makeup service to do some touch up by makeup artists using NITA Cosmetics and SimplySiti.
FVBasic #IAMHOMEGROWN collection ranges from RM59 to RM109.