Swedish high street retailer, H&M revealed their big secret today of an exclusive designer collaboration with Erdem. Finally! The London-based designer, a favourite amongst celebrities, fashion personals and even royalties, will join previous designers like Kenzo, Balmain, Lanvin, Versace, Marni, Maison Margiela, Isabel Marant and many more in creating exclusive capsule collection with H&M!
Another part of the announcement was that Academy Award-nominated director, Baz Luhrmann will join in to bring life to the collection through a short film. Just check out the teaser!
The collab will see a brand-new collection for women and unlike previous collabs, a menswear as well – a first for H&M. So what can we expect from this? We don’t know what’s in store for us yet but we do know that Erdem will reflect and reinterpret some of his celebrated collections which will incorporate the Erdem DNA like the prints, textiles, and craftsmanship.
“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” says Erdem.
Meanwhile, Baz expressed his excitement of coming on board this collab. that for him fashion is always about more than just clothing, it is a form of expression – a stand-alone art form.
“To me, fashion is always about more than just clothing, it is a form of expression – a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” says Baz Luhrmann.
“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” says Ann-Sofie Johansson, H&M’s Creative Advisor.
ERDEM x H&M will be available from 2nd November in selected H&M stores as well as on hm.com
Can we just say we’re definitely saving up for this collection!