When it comes to dressing up, this stylista’s motto is “go big or go home”; she brings her fashion A-game wherever she goes!
Co-Founder of DIDA for Women
Didie is no stranger to the local beauty scene, being the co-founder of one of the most popular makeup brands locally – DIDA for Women – that was established in June 2016. The brand believes in empowering women through beauty and fashion, which is also something Didie holds on dearly.
With her busy schedule, her lifestyle is the biggest influence when it comes to dressing up on the daily basis – her plans dictate her outfit of the day! Her wardrobe must-haves are always pieces that are versatile and can easily take you through your day, namely a white shirt, denim and white sneakers. Being a mother of two boys, comfort is a must, but trends no doubt play an important part too. Didie lives by the “Dress like you’re going to see your worst enemy” quote, and to her, it’s important to embrace and dress according to your body shape (which we absolutely agree)!
The entrepreneur is driven by her passion and love for everything she commits herself into, “Either I give my all or none at all!”, says Didie. Prior to DIDA for Women, she had her own clothing label, DYNDA, and although it was on hold, she has plans to go back to it sometime soon. So keep a look out for this fashionista’s next move!
And the best fashion advice she’s ever received? “To wear what flatters your body shape and embrace it to the fullest, which we absolutely agree!
Must Have Pieces!
Text and coordination, Nadia Fairuz | Makeup, CK Lee using Shu Uemura |
Hair, Stephan Low using Matrix | Location, Outcast Coffee