Coach has launched its campaign for Fall 2019, unveiling Creative Director Stuart Vevers’ new look and feel for the house. Though it marks a new direction for Coach, the free-spirited campaign stays true to its unique heritage and vision.
Inspired by the new 21st Century Dreamers pursuing infinite possibilities in the city of New York, the campaign features faces of Coach Michael B. Jordan and Kiko Mizuhara, as well as a new Coach family that includes Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new Coach ambassador Liu Wen.
The campaign shows the global cast in iconic locations around New York City as they candidly share what drives and inspires them. Keep an eye out for Coach’s new Fall bags too, including the Tabby shoulder bag, the Troupe tote and the Rivington backpack.
And it’s not just the cast that’s new: photographer Juergen Teller and director Todd Tourso, the creative mind behind Beyoncé’s iconic music videos and films, bring the campaign to life for the first time in the form of a series of film vignettes. Michael B. Jordan and Yara Shahidi also lend their voices to the poetic narration in each video, while stylist Venetia Scott, makeup artist Dick Page and hair stylist Christiaan round out the talented crew.
“Juergen was my instinctive choice for Fall. He is able to create the warm, unpretentious and playful spirit I wanted,” explains Stuart Vevers. “He is known for capturing the unique essence of his subjects, and is able to reveal the humanity and authentic personalities of our cast. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.”
You can watch the hero film now, but you’ll want to look forward to the rest of the series as they are released throughout the season! These vignettes featuring the individual cast members will share the spirit of New York City, inspiring 21st Century Dreamers everywhere to believe in themselves and life’s infinite possibilities.
P.S. Check out the exclusive behind-the-scenes images of Kiko Mizuhara, only on @femalemag!
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