CELINE is seeing a fresh new change to the brand’s iconic logo. It may not be much of a difference to some but they’ve decided to simplify the logo sans the accent on the “e” and by tightening the spaces between the letters.
Why the change?
Under its new Creative Director, Hedi Slimane CELINE undergoes a rebranding. His vision was inspired by the French label’s original, historical, version which existed in the Sixties. The accent is removed to simplify and balance out the proportion which translates the brand’s collection in the Sixties. The typeface is also changed with a modernist typography that dates from the 1930’s.
The use of “Paris” will be reinstated within the clothing, accessories and on packaging as it was prevalently used in the 1960s, however, it will not be used in any publicity campaigns.
To make way for the new Celine, all previous posts on their Instagram have been removed and their website revamped. This new treatment for Celine feels very much like Saint Laurent under Hedi Slimane, very rock ‘n roll.
All this is done ahead of Hedi Slimane’s first collection under the brand which will showcase during Paris Fashion Week. This is just a taste of Hedi’s vision for the French label and we can’t wait to see it in full spread.