Bringing ballet to the streets, PUMA‘s En Pointe satin sneakers line are the sweetest thing you’re going to be strutting in. Selena Gomez leads the campaign for the collection which took inspiration from the grace and strength of the talented women of New York City Ballet. The sneakers aren’t just for ballet lovers but it’s designed with the assistance of the NYCB dancers, for those who’d want flexibility and movement.
Unity Phelan, one of the soloists from NYCB was recently here in Malaysia as part of the PUMA x NYCB’s tour across Asia. It aims to highlight the fitness aspect of ballet and bring to the masses.
“This artistic dance style is indeed an art form that bears such poise and elegance, but a great deal of unseen effort is involved.
“Ballet has such an intense discipline and the most beautiful thing about ballet is that it constantly reminds you to find inspiration in yourself and always strive to be your better self,” said Unity.
The comfy sneakers come in three colourways – Phenom Satin, Phenom Low Satin, and Fierce Satin.
The PUMA En Pointe collection is now available in PUMA KLCC, Pavilion, and Sunway Pyramid.