A Sneak Peek of Burberry’s First See-Now-Buy-Now Collection!

Watch Burberry’s upcoming Spring Summer 2017 collection this September and purchase it online straight away

Photo: Burberry

Photo: Burberry/Testino

Unlike past seasons where you’ll have to wait for months to be able to shop a certain piece that you spotted on the runway (and fell in love with) ages ago, Burberry (besides brands such as Tom Ford and Tommy Hilfiger) will begin their straight-to-consumer system, and the collection will be hitting both the runway and stores simultaneously during London Fashion Week on the 19th of September!

Influenced by Virginia Woolf’s Orlando, expect contrasting masculine and feminine looks across different periods in history. Here’s a portrait of a Burberry Artisan alongside two of the three new British cast members – Jean Campbell and Cavan McCarthy (not pictured: Alex Dragulele):

Burberry Campaign, September 2016 (2)

Photo: Burberry/Testino

And last but not least, take an early look of the new campaign, shot by Mario Testino:

Three words: Mark your calendars!